ItUk

Company profile


Flexibility, novelty and professionality.

These are the strenghts of Cusel, on the market since 20 years.

Founded by "Mr. Pencil" Inaro Mario Custich and Emma who trasmitted the love for cosmetic pencils and fashion to their own team, Cusel grows following the line traced by the coloured world of make up.

Thanks to the experience in the international context with prestigious cosmetic companies, such as Faber-Castell, increases its range of action towards new commodities: pochettes, cosmetic accessories and promotional items. Passion, research, the support from designers and trend searchers, in combination with the study of several cultures and fashion tendencies take to the decision to create an own trademark: Bella milano.

Taking care of the evolution of the market, advancing the requests, draws the feminine imaginary creating products which will become a fashion must.